About WillPower Consulting

Decades of Consulting, Entrepreneurship, and Technology Experience

WillPower Consulting is spearheaded by Will Carlson, a seasoned expert with a rich history in consulting, entrepreneurship, and technology. As the founder of WillPower Consulting, Will brings a wealth of experience gained from diverse industries, addressing a wide array of organizational needs.

A Diverse Background in Leadership and Innovation

Will’s journey includes a 15-year tenure running the Floral Trade Council and managing the Flower Promotion Organization. His entrepreneurial spirit shone brightly as he led “Select Registry,” a marketing association for Bed and Breakfast owners.

Pioneering Video Podcasting and Technology Solutions

A true innovator, Will pioneered video podcasting in the early 2000s. Over the last two decades, he has dedicated himself to aiding smaller organizations, especially those with limited budgets, in maximizing their marketing impact through innovative technology solutions. His expertise lies in seamlessly integrating cutting-edge tech into effective marketing strategies.

Award-Winning Leadership in Online Platform Development

Will’s exceptional contributions to the field have been recognized with the Director’s Gavel Award from the Michigan Society of Association Executives. This accolade, awarded in 2014, highlights his significant achievements in developing online platforms that have revolutionized industry practices.

Specializing in Niche Markets and Innovative Strategies

At WillPower Consulting, our focus areas include:

• Associations and Small Organizations/Companies With Limited Budgets: Crafting cost-effective and impactful marketing and communication strategies.
• Start-Ups: Providing the necessary guidance and tools for emerging businesses to establish their presence and grow.
• Online Learning and Platform Development: Creating engaging, educational, and accessible online learning experiences and platforms.
• Podcasting and Video Production: Leveraging the power of audio and visual media to enhance brand storytelling and audience engagement.
• Content Development: Producing high-quality, relevant content that resonates with target audiences and drives brand loyalty.

Embracing Creativity and Exploring Possibilities

At WillPower Consulting, we believe in embracing creativity to explore endless possibilities. Our goal is to help each client achieve their unique content marketing goals, crafting custom solutions that reflect the distinctiveness of each organization we partner with.

Contact Us

For more information on how we can help your organization thrive, reach out to us at williamrcarlson.com or call us at (517) 231-5562.